How to reach energy companies on LinkedIn

Last updated 12 November 2026

When you want to start conversations with energy companies and utilities, you need to reach the right decision makers. HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.

What matters to energy buyers

Energy companies and utilities plan for years and focus on keeping supply running. You will talk to COOs and heads of operations who run sites, crews and the work that keeps supply running. You will also reach CFOs who sign off capital plans that run for years and answer to a board on every overrun. Chief strategy officers set the plan for new energy, new markets and partners.

Use words buyers here use: sites, supply, crews, safety, grid, projects, renewables, outages.
Leave out opinions on energy policy.
Leave out claims about cost savings you cannot show.
Leave out long notes to people in the field.
Households and energy companies you compete with are not a fit.

What starts a conversation

A strong signal starts outreach and the opener says why now. HeyLead watches 40+ signal types, scored, matched to your ICP and expiring.

A new project or site announced is the news expansion signal. Ask what the project needs in its first phase.
A post about the energy market is the prospect post signal. Pick up their view and ask 1 question.
A hiring push for field crews is the hiring surge signal. Name the hiring and ask what is driving it.

How HeyLead runs your campaign

You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. 1 sentence creates a draft campaign. You review it and press Launch. Nothing is sent until you press Launch. Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post. It sends an invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback.

Replies are read, classified and answered from the campaign's facts.
A reply that could mean 2 things gets 1 short question back.
A question your facts cannot answer is held for you.
Not now gets a check-in in 30 days.
Opening messages, follow-ups and answers to replies go out without review unless you switch review on; then they wait for your approval.
Invitations are not held.
In review mode, invitations go out without a note.

The brief to type into HeyLead

HeyLead supports 6 campaign goals: sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews. Hire people, find partners or investors and research interviews work with a custom brief. It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It works in ChatGPT as a custom MCP app. Custom apps depend on your ChatGPT plan and settings. We tested on ChatGPT Pro.

Sell our grid safety software to industries energy, oil & gas; seniority cxo, vp, director, manager; company size 51-200, 201-500, 501-1000, 1001-5000 employees. Exclude households and energy companies we compete with.

Pricing and setup

Free costs $0 for 1 connected account, which is a LinkedIn seat or an email mailbox. Cloud sending is included. You get up to 2 follow-ups per person until your 2nd hot lead. A hot lead is a person whose reply HeyLead reads as interested. From then HeyLead keeps working the conversations already open and reaches new people on Pro. Pro costs $29 a month per connected account.

It runs from the cloud with your laptop closed.
HubSpot is the CRM it syncs with.
Google Calendar is the calendar it books into.
The client's source is on GitHub under MIT; the hosted backend is not.
It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.

Questions people ask

Does HeyLead send messages without my review?

Opening messages, follow-ups and answers to replies go out without review unless you switch review on; then they wait for your approval. Invitations are not held.

How much does HeyLead cost?

Free is $0 for 1 connected account until your 2nd hot lead. Pro costs $29 a month per connected account.

What CRM and calendar does HeyLead use?

HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into.

HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.

HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.

Start free, no card

Set up HeyLead using https://heylead.dev/llms.txt