Free until your 2nd hot lead, with the limits printed.
Last updated 11 November 2026
Two plans, no contract, no setup fee, no card to start. Every cap on this page is a ceiling HeyLead enforces, not a volume LinkedIn promises. HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated.
The plans
Free
$0One connected account, a LinkedIn seat or an email mailbox. Cloud sending included.
- ICP, search, warm-up, invitations, the opening message
- 1 active campaign at a time
- Up to 2 follow-ups per person
- New people are reached until your 2nd hot lead; open conversations carry on after it
- Replies, signals, analytics
- Invitation limits follow your LinkedIn plan: 20 a day and 100 a week on a free one
Pro
Everything on Free, plus:
- More than 1 active campaign at a time
- Up to 5 follow-ups per person
- A LinkedIn seat and an email mailbox together in one workspace; more LinkedIn seats go in more workspaces, each with its own ceiling
- Monthly. Cancel any time. No setup fee. Billed to the workspace.
Free (hosted): $0, one connected account (a LinkedIn seat or an email mailbox), cloud sending included, up to 2 follow-ups per person, until your 2nd hot lead. From then HeyLead keeps working the conversations already open and reaches new people on Pro.
Pro: $29 per connected account per month (a LinkedIn seat or an email mailbox). HeyLead keeps reaching new people after your 2nd hot lead, runs more than 1 active campaign and follows up to 5 times. Monthly, cancel any time, no setup fee.
A hot lead is a person whose reply HeyLead reads as interested.
Self-hosted free installs have monthly quotas: 50 invitations, 20 messages, 30 engagements, 1 active campaign, 3 ICP generations. You run the MIT client with your own Unipile account and LLM key; those providers bill you directly.
Invitation ceilings per LinkedIn plan
The invitation ceiling belongs to your LinkedIn account, not to the HeyLead plan. HeyLead reads it from the seat, enforces it, and backs off from 5 minutes to 6 hours when LinkedIn pushes back before it is reached. How the day and the week reset, the backoff steps, profile reads and InMail: LinkedIn limits explained.
| Your LinkedIn plan | A day | A week |
|---|---|---|
| Free | 20 | 100 |
| Premium | 168 | 320 |
| Sales Navigator | 168 | 320 |
The paid ceilings were measured on two seats on 16 September 2026: a Sales Navigator seat refused by LinkedIn at 177 a day and 337 a week, and a Premium seat never refused at 160 and 321. Sales Navigator adds search filters, not invitations. HeyLead sends at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone. LinkedIn's own rules are in the Terms.
Which LinkedIn plan to buy
Sales Navigator Core. Premium Career, Premium Business and Sales Navigator give HeyLead the same invitation ceiling, 168 a day and 320 a week (a newly connected paid account starts at 20 a day and doubles each week up to 168). The rest of the table is where they part: HeyLead searches, writes invitation notes and sends InMail inside each plan's own limits, and only Sales Navigator moves those.
| What HeyLead gets | Free | Premium | Sales Navigator Core |
|---|---|---|---|
| Invitations a week | 100 | 320 | 320 |
| People searches a day | 10, and 150 a month | 150 | 250 |
| Search filters | Classic | Classic | Sales Navigator: seniority, department, industry, region |
| Invitation note | 200 characters | 200 characters | 300 characters |
| InMail credits a month | None | 5 or 15, the plan's own | 50 |
The invitation, search and note rows are ceilings HeyLead enforces per plan; the InMail credits are LinkedIn's. After you buy, reconnect LinkedIn under Settings → Connected accounts: the seat then reports the new plan, and Check again applies the ceilings.
What a week looks like
Free, on a free LinkedIn account. The ceiling is 20 invitations a day and 100 a week, so at most 100 people are invited in a week. In the founder's own workspace, 33% of 405 invitations were accepted (21 September 2026). At that rate about 33 people connect, and each gets the opening message and up to 2 follow-ups, sent Monday to Friday 08:00 to 22:00 in your time zone. Replies are read, classified and answered from the campaign's facts. A reply that could mean two things gets one short question back. A question your facts can't answer is held for you.
Pro, on one Premium or Sales Navigator seat. The ceiling is 168 a day and 320 a week (a newly connected paid account starts at 20 a day and doubles each week up to 168). Each person who connects gets the opening message and up to 5 follow-ups. Pro's other lever is connected accounts: a LinkedIn seat and an email mailbox together in one workspace, for $29 per connected account per month; more LinkedIn seats go in more workspaces, each invited at its own ceiling.
Your own acceptance and reply rates will differ; the campaign page and analytics show them per campaign as they come in.
What is not on the price
- No setup fee, no annual contract, no card to start Free.
- Nothing sends until you press Launch. Messages go out as HeyLead writes them unless you switch review on. With review on, opening messages, follow-ups and answers to replies wait for your approval, and the text you approve is what is sent. This is the same on every plan. Invitations are not held.
- Your LinkedIn password never touches HeyLead. Export and deletion are in Settings.
Questions people ask
What counts as a connected account?
A LinkedIn seat or an email mailbox you connect to your workspace through Unipile. Free includes one of either. Pro holds both in one workspace, $29 per connected account per month, and each LinkedIn seat has its own invitation ceiling.
What happens at my 2nd hot lead?
HeyLead stops reaching new people on Free: no new invitations and no first messages. Everything already open carries on: opening messages to people who accept, follow-ups and answers to replies. Pro, $29 per connected account per month, reaches new people again.
What happens when I reach the invitation ceiling?
HeyLead stops sending invitations from that seat until the day or the week resets, and carries on with the rest of the plan: opening messages, follow-ups and replies. When LinkedIn pushes back before the ceiling, it backs off from 5 minutes to 6 hours.
Does Free really send from the cloud?
Yes. Cloud sending is included on Free: outreach runs with your laptop closed, Monday to Friday 08:00 to 22:00 in your time zone by default, and no LinkedIn call is made between 22:00 and 08:00.
Can I cancel Pro?
Yes, any time, from Settings in the dashboard. Pro is monthly with no contract and no setup fee, and it stays with the workspace until the month you paid for ends.
Which LinkedIn plan should I buy for HeyLead?
Sales Navigator Core. Premium and Sales Navigator give the same invitation ceiling, 168 a day and 320 a week (a newly connected paid account starts at 20 a day and doubles each week up to 168). Sales Navigator adds what Premium does not: 250 people searches a day in HeyLead instead of 150, the Sales Navigator search filters (seniority, department, industry, region), 300-character invitation notes instead of 200, and 50 InMail credits a month for people who do not accept. HeyLead reads your plan from the seat at sign-in; after you buy, reconnect LinkedIn under Settings → Connected accounts and Check again applies the ceilings.
What does self-hosting cost?
Nothing to HeyLead. You run the MIT client with your own Unipile account and your own LLM key, and pay those providers directly. Self-hosted free installs have monthly quotas: 50 invitations, 20 messages, 30 engagements, 1 active campaign, 3 ICP generations.
Related: What is HeyLead? · LinkedIn MCP server · Self-hosting · Get started (text)