How to run LinkedIn outreach to media companies
Last updated 14 November 2026
When you run LinkedIn outreach to media companies, HeyLead handles the manual work for you. Media and publishing companies have specific buyers who care about audience, subscribers, and editorial formats.
What is HeyLead for media outreach?
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard.
HeyLead drafts the campaign.
You review it and press Launch.
Nothing is sent before.
It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard.
It works in ChatGPT as a custom MCP app.
Tested on ChatGPT Pro.
Custom apps depend on your ChatGPT plan and settings.
It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
Why targeting the right media buyers matters
Media and publishing companies have distinct buyers.
Founders and CEOs own the audience, the business model and the big bets.
CMOs own subscriptions, audience growth and the brand.
CTOs keep the content management system, paywall and ad stack running through traffic spikes.
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring.
A strong signal starts outreach and the opener says why now.
- A new product or format launched (the news product launch signal). Angle: Ask how the new format is doing with readers.
- A post about the audience or a story (the prospect post signal). Angle: Pick up what they shared and ask 1 question about it.
- Layoffs in the news (the news layoffs signal). Angle: Be careful and brief; ask how the team is setting priorities now.
What to write to media companies
Buyers here use specific words: audience, subscribers, editorial, readers, advertising, format, newsletter, publishing.
Leave out opinions about their editorial line.
Leave out claims about audience growth.
Leave out long pitches to editors on deadline.
Solo creators with no team and publishers you compete with are not a fit.
Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post.
An invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback.
Replies are read, classified and answered from the campaign's facts.
A reply that could mean 2 things gets 1 short question back.
A question your facts can't answer is held for you.
Not now gets a check-in in 30 days.
Opening messages, follow-ups and answers to replies go out without review unless you switch review on; then they wait for your approval.
Invitations are not held.
In review mode, invitations go out without a note.
The brief to type into HeyLead
Use these ICP fields for the brief: industries media; seniority cxo, vp, director, manager; company size 11-50, 51-200, 201-500 employees.
6 campaign goals: sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews.
Hire people, find partners or investors and research interviews work with a custom brief.
industries media; seniority cxo, vp, director, manager; company size 11-50, 51-200, 201-500 employees; sell a product or serviceLimits and pricing
Free costs $0, 1 connected account (a LinkedIn seat or an email mailbox), cloud sending included, up to 2 follow-ups per person, until your 2nd hot lead.
From then HeyLead keeps working the conversations already open and reaches new people on Pro.
A hot lead is a person whose reply HeyLead reads as interested.
Pro costs $29 a month per connected account.
It runs from the cloud with your laptop closed.
The client's source is on GitHub under MIT; the hosted backend is not.
HubSpot is the CRM it syncs with.
Google Calendar is the calendar it books into.
Questions people ask
Does HeyLead integrate with a CRM?
HubSpot is the CRM it syncs with.
How does HeyLead handle replies?
Replies are read, classified and answered from the campaign's facts. A question your facts can't answer is held for you.
Can I review messages before they go out?
Opening messages, follow-ups and answers to replies go out without review unless you switch review on; then they wait for your approval. Invitations are not held.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt