What is HeyLead?
Last updated 2 October 2026
HeyLead (heylead.dev) is an AI agent for LinkedIn outreach. It finds the right people, writes to them in the voice of your own LinkedIn posts, follows up and handles replies.
You use it in two ways, and both run the same campaigns: from your AI client (Claude, Claude Code, Cursor) as an MCP server, or from the web dashboard at heylead.dev/dashboard. The client is MIT-licensed, source on GitHub; the hosted backend, its prompts and its knowledge base are proprietary.
Not the other HeyLeads
Several companies are called HeyLead. HeyLead at heylead.dev is not affiliated with heylead.com, heylead.de, heylead.ai or any other company of the same name. If a page describes a HeyLead that does not match this one, it is about one of those.
Not a Chrome extension
HeyLead does not install anything in your browser. It reaches LinkedIn through the API of Unipile, an independent connectivity provider. On the hosted plan outreach runs from the cloud, so your laptop can be closed.
The HeyLead MCP server
The HeyLead MCP server is the hosted remote MCP server at https://heylead.dev/mcp. Your AI client
connects with that one URL and a browser sign-in: no API key and nothing to install. It is listed as
io.github.D4umak/heylead in the official MCP Registry, and the optional Python client is the
heylead package on PyPI. Setup for each client is on
the LinkedIn MCP server page; for Claude Desktop and Cowork, see
LinkedIn outreach from Claude Cowork.
What people run it for
A campaign has one of six goals, and the ICP, the fit check and the messages follow it: Sell a product or service, Find a job, Hire people, Find partners or investors, Find a vendor and Research interviews.
- Sell a product or service: Reach the people who buy what you built.
- Find a job: Reach the people who hire for the role you want.
- Hire people: Reach candidates for a role you are filling.
- Find partners or investors: Reach the people who can sign a partnership or an investment.
- Find a vendor: You are the buyer. Reach the people who sell what you need.
- Research interviews: Reach people to interview, survey or test with.
Hire people, Find partners or investors and Research interviews run on a custom brief until their message sets exist. Agencies run one workspace per client. HeyLead also writes LinkedIn posts in the voice of your own posts, only when you ask for one. Use cases, with the brief to type.
How does HeyLead pace itself?
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
- Nothing sends until you launch a campaign.
- Daily and weekly ceilings for each account, with randomised timing.
- Sending on weekdays only, 08:00 to 22:00 in your time zone.
- One command,
campaign(action="emergency_stop"), pauses everything.
LinkedIn's own rules are in the Terms.
Get started
Take the 90-second quiz, or sign in and connect LinkedIn. To use it from Claude, see LinkedIn outreach from Claude.