What people run HeyLead for.

Last updated 10 November 2026

One sentence in your chat becomes a draft campaign. Which sentence, and what the agents do with it, depends on the job. A campaign has one of six goals, and the ICP, the fit check and the messages follow it: Sell a product or service, Find a job, Hire people, Find partners or investors, Find a vendor and Research interviews.

Each page says who it is for, the brief to type, and what changes. Five are written by hand. Four more, for consultants and for hiring, are published beside them.

HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.

Founder-led sales

You shipped something and need the first customers. Describe it; the agents find the buyers, invite them, open the conversation and follow up. Answer the replies yourself if you like.

How it runs

Your network

Message the people you are already connected to, one by one, about the thing you are doing now. No invitations, no warm-up: a direct message to each person who fits.

How it runs

Vendor scouting

You are the buyer. HeyLead finds vendors who serve companies like yours and writes every message from your side, with the questions a vendor must answer before you shortlist them.

How it runs

Job search

Reach the hiring manager and the team behind a role. The invitation and the first message name the company and the role. Every reply is held for you; nothing answers on your behalf.

How it runs

Agencies

Run outreach for several clients: one workspace per client, editors and viewers, one LinkedIn seat per workspace with its own invitation ceiling, and an email mailbox beside it on Pro. No white-label.

How it runs

How consultants get clients on LinkedIn

Write to the person who holds the budget when their company shows it needs help. Name the change, the one problem you solve, and a question.

How it runs

How to recruit candidates on LinkedIn

Write to someone who could take the role. Say why you chose them, what the role is, and one question they can answer without a call. Hiring works with a custom brief.

How it runs

How to hire software engineers on LinkedIn

Write about the work: the detail that made you choose them, the problem the team is in, and an honest note on size and pace. Hiring works with a custom brief.

How it runs

How to find your first employees as a founder

Say what you are building, why their work fits an early team, and what joining early means, with no promises. Hiring works with a custom brief.

How it runs

Looking for a narrower job? More use cases, one page each.

Goals that run on a custom brief

Hire people, Find partners or investors and Research interviews run on a custom brief until their message sets exist. Recruiting, partner outreach and research interviews each have a stance (campaign_intent='recruit', campaign_intent='partner' and campaign_intent='research'), but only its system prompt is written, so the invitation, follow-up and reply templates are the selling ones. Say in the brief what you are asking of the person.

Not supported today

Design partners and event or webinar invitations have no intent of their own. Without one the messages come out sales-shaped, so these are not supported use cases today. They are in the backlog, not on this page.

What every job shares

HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. HeyLead sends at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account, Monday to Friday 08:00 to 22:00 in your time zone. LinkedIn's own rules are in the Terms.

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Related: Pricing · Tool reference · What is HeyLead?