How to reach heads of e-commerce at online shops?
Last updated 13 November 2026
Reaching heads of e-commerce at online shops and e-commerce brands requires a clear message, and HeyLead can run this outreach for you.
What heads of e-commerce care about
Heads of e-commerce at online shops and e-commerce brands are busy professionals. A head of e-commerce owns the online store. They manage its conversion and the tools behind it. You need to understand their daily challenges to start a conversation.
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
Why their pain points matter
Visitors who leave at checkout cost them money. Too many apps on the store create technical debt. They push back on new tools because every new app risks slowing the store. You must address these concerns early.
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. HeyLead reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
What to write to an e-commerce brand
An opening angle that fits is to ask which step of the store loses the most buyers right now. Before an invitation, HeyLead warms up. It does a profile view, a follow, and a comment on a recent post.
It sends an invitation with a note, an opening message, and up to 2 follow-ups on Free and 5 on Pro. It includes InMail and email fallback. Replies are read, classified and answered from the campaign's facts. A reply that could mean 2 things gets 1 short question back. A question your facts can't answer is held for you. Not now gets a check-in in 30 days.
Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval. Invitations are not held. In review mode, invitations go out without a note.
The brief to type into HeyLead
You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before. 1 sentence creates a draft campaign.
It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It also works in ChatGPT as a custom MCP app. Tested on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings.
6 campaign goals exist. You can sell a product or service, find a job, hire people, find partners or investors, find a vendor, or research interviews. Hire people, find partners or investors and research interviews work with a custom brief. You can use this brief to start your outreach.
Find heads of e-commerce in industries e-commerce and retail with seniority cxo, vp, director, manager at companies with 11-50, 51-200, or 201-500 employees. Ask which step of the store loses the most buyers right now.Limits and pricing
Free costs $0 for 1 connected account. A connected account is a LinkedIn seat or an email mailbox. This includes cloud sending and up to 2 follow-ups per person, until your 2nd hot lead. A hot lead is a person whose reply HeyLead reads as interested. From then HeyLead keeps working the conversations already open and reaches new people on Pro. Pro costs $29 a month per connected account.
It runs from the cloud with your laptop closed. The client's source is on GitHub under MIT. The hosted backend is not. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. You can manage your outreach effectively with these features.
Questions people ask
How much does HeyLead cost?
Free is $0 for 1 connected account until your 2nd hot lead. Pro costs $29 a month per connected account.
Does HeyLead integrate with a CRM?
HubSpot is the CRM it syncs with.
Do I need to keep my computer open?
It runs from the cloud with your laptop closed.
How does HeyLead handle replies?
Replies are read, classified and answered from the campaign's facts. A question your facts can't answer is held for you.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt