How to message heads of product at technology companies
Last updated 11 November 2026
Reaching heads of product at technology companies requires a clear message, and HeyLead helps you start those conversations. This guide covers what matters to product leaders and how to set up your campaign.
What it is
A head of product at a technology company decides what ships and talks to customers about it. Feedback that arrives too late and priorities pulled in many directions weigh on them.
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring; a strong signal starts outreach and the opener says why now.
Why it matters
When you reach out to heads of product, you must remember that they protect their team's focus. They push back on anything that distracts from their goals. An opening angle that fits is to ask how they hear from customers before a release.
HeyLead reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
Replies are read, classified and answered from the campaign's facts. A reply that could mean 2 things gets 1 short question back. A question your facts can't answer is held for you.
- They decide what ships and talk to customers about it.
- They protect their team's focus.
- Feedback that arrives too late weighs on them.
What to write or do
You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard; HeyLead drafts the campaign; you review it and press Launch; nothing is sent before. 1 sentence creates a draft campaign; nothing is sent until you press Launch.
It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard; in ChatGPT as a custom MCP app (tested on ChatGPT Pro; custom apps depend on your ChatGPT plan and settings).
Opening messages, follow-ups and answers to replies go out without review unless you switch review on; then they wait for your approval. Invitations are not held. In review mode, invitations go out without a note.
- Type a 1-sentence brief to create a draft campaign.
- Review the campaign draft.
- Press Launch to start the outreach.
- Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post.
The brief to type into HeyLead
You can target this audience by setting specific fields in your brief. The brief defines the industries as technology and software. It sets the seniority to cxo, vp, director, and manager. It targets a company size of 51-200, 201-500, 501-1000, and 1001-5000 employees.
6 campaign goals exist: sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews. Hire people, find partners or investors and research interviews work with a custom brief.
Find heads of product in technology and software. Set seniority to cxo, vp, director, and manager. Set company size to 51-200, 201-500, 501-1000, and 1001-5000 employees. Ask how they hear from customers before a release.Limits and settings
HeyLead provides an invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback. "Not now" gets a check-in in 30 days.
Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account. It runs from the cloud with your laptop closed.
The client's source is on GitHub under MIT; the hosted backend is not. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into.
Questions people ask
How much does HeyLead cost?
Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account.
Does HeyLead integrate with a CRM?
HubSpot is the CRM it syncs with.
How does HeyLead handle replies?
Replies are read, classified and answered from the campaign's facts. A question your facts can't answer is held for you.
Can I review messages before they are sent?
Opening messages, follow-ups and answers to replies go out without review unless you switch review on; then they wait for your approval. Invitations are not held.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt