How to reach heads of e-commerce?
Last updated 27 October 2026
You want to reach heads of e-commerce on LinkedIn, and HeyLead handles the outreach for you. You need to know their pains to get a reply.
What is HeyLead?
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
What HeyLead's own outreach shows
| Seniority | Invited | Accepted | Replied |
|---|---|---|---|
| Director | 289 | 29% | 11% |
| All invitations | 1,106 | 25% | 20% |
Source: HeyLead's own outreach, the invitations HeyLead sent from its own team's workspaces, 10 March 2026 to 3 October 2026, each at least 30 days old, read 2 November 2026. Each person is counted once. Accepted means the person accepted the invitation; replied is a share of those who accepted. Seniority is read from the person's job title. Rows with fewer than 30 people are not shown. Nobody is named.
Why heads of e-commerce reply
Heads of e-commerce care about conversion and retention. They face checkout friction and channel attribution issues. They also deal with stock and fulfilment issues. They are measured on conversion rate, average order value, and repeat purchase rate. They track customer acquisition cost and return rate. You must address these pains in your outreach. A new ecommerce leader is a trigger worth writing about. Peak season planning is another good topic. A new market or marketplace launch gets attention. Rising acquisition costs are a common problem.
- Peak season planning
- New market or marketplace launch
- Rising acquisition costs
- New ecommerce leader
What to do before you send
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. Profile cues include a post on a launch or seasonal campaign. Company cues include a new storefront or marketplace. HeyLead warms up before an invitation. It does a profile view, a follow, and a comment on a recent post.
- Check for an ecommerce hiring post.
- Note a peak season campaign.
- Look for a new storefront or marketplace.
The brief to type into HeyLead
You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before. The campaign goal is to sell a product or service. HeyLead looks for an economic buyer, champion, influencer, or user. You can also target none of these roles.
Create a campaign to sell a product to heads of e-commerce.Limits and features
HeyLead offers an invitation with a note and an opening message. It includes up to 2 follow-ups on Free and 5 on Pro. It includes InMail and email fallback. Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account. Opening messages, follow-ups and answers to replies wait for your approval until you switch to autopilot. Invitations, not-now check-ins and meeting nudges are not held. Replies are read, classified and answered from the campaign's facts. Anything ambiguous is held for you. A not now reply gets a check-in in 30 days. It runs from the cloud with your laptop closed. The client's source is on GitHub under MIT. The hosted backend is not. It syncs with HubSpot. It books into Google Calendar. It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
Questions people ask
Does HeyLead work in ChatGPT?
It works in ChatGPT as a custom MCP app. Custom apps depend on your ChatGPT plan and settings.
What are the campaign goals?
There are 6 campaign goals: sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews. Hire people, find partners or investors and research interviews work with a custom brief.
How much does HeyLead cost?
Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account.
Does HeyLead post on my profile?
It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt