How to reach COOs and heads of operations at schools, universities and education companies
Last updated 13 November 2026
Reaching COOs and heads of operations at schools, universities and education companies on LinkedIn takes a clear message, and HeyLead builds that campaign for you. These buyers run the institution day to day. They own admissions and admin.
What is HeyLead for education outreach?
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
You type a brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before.
It works in Claude Desktop and claude.ai. It works in ChatGPT as a custom MCP app. This is tested on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings. It reads your own LinkedIn posts to learn your voice. It never posts unless you ask for a post.
Why reaching education operations leaders matters
COOs and heads of operations at schools, universities and education companies face specific pressures. Admin takes time from teaching. Systems do not share data. They push back because changes wait for the academic calendar.
HeyLead watches 40+ signal types. A strong signal starts outreach. The opener says why now. Signals are scored. They are matched to your ICP and expiring.
What to write to education COOs
An opening angle that fits is to ask which admin task takes the most staff time this term.
Before an invitation, HeyLead warms up. It does a profile view, a follow, and a comment on a recent post. It sends an invitation with a note, an opening message, and follow-ups. It includes InMail and email fallback.
Replies are read, classified and answered from the campaign's facts. A question your facts cannot answer is held for you. A person who says not now gets a check-in in 30 days.
The brief for education operations leaders
A sentence creates a draft campaign. The brief defines your target audience. HeyLead uses this to find the right people.
Campaign goals include selling a product or service, finding a job, hiring people, finding partners or investors, finding a vendor, and researching interviews. Hire people, find partners or investors and research interviews work with a custom brief.
Find COOs and heads of operations in the education industry with seniority cxo, vp, director, or manager at companies with 51-200, 201-500, 501-1000, or 1001-5000 employees, and ask which admin task takes the most staff time this term.Campaign limits and pricing
HeyLead offers a Free tier for $0. It includes a connected account. This is a LinkedIn seat or an email mailbox. Cloud sending is included. You get up to 2 follow-ups per person on Free. This lasts until your 2nd hot lead. A hot lead is a person whose reply HeyLead reads as interested.
From then, HeyLead keeps working the conversations already open. It reaches new people on Pro. Pro costs $29 a month per connected account. Pro allows up to 5 follow-ups.
Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval. Invitations are not held. In review mode, invitations go out without a note.
It runs from the cloud with your laptop closed. The client's source is on GitHub under MIT. The hosted backend is not. It syncs with HubSpot. It books into Google Calendar.
Questions people ask
Does HeyLead sync with a CRM?
HubSpot is the CRM it syncs with.
How much does HeyLead Pro cost?
Pro costs $29 a month per connected account.
Does HeyLead book meetings?
Google Calendar is the calendar it books into.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt