How to reach CFOs at energy companies and utilities on LinkedIn

Last updated 14 November 2026

When you want to reach CFOs at energy companies and utilities on LinkedIn, HeyLead helps you start conversations.

What is HeyLead

HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.

You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before. 1 sentence creates a draft campaign.

What weighs on energy CFOs

CFOs at energy companies and utilities sign off capital plans that run for years. They answer to a board on every overrun. Commodity prices swing the budget between quarters. Capital projects slip and lock up cash. Spend outside the approved capital plan needs a board-level reason.

How to write to energy CFOs

An opening angle that fits is to ask which capital project is hardest to keep inside its budget this year. Before an invitation, HeyLead warms up. It does a profile view, a follow, and a comment on a recent post. HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now.

An invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback.
Replies are read, classified and answered from the campaign's facts.
A reply that could mean 2 things gets 1 short question back.
A question your facts can't answer is held for you.
"Not now" gets a check-in in 30 days.

The brief to type into HeyLead

You can run HeyLead in ChatGPT as a custom MCP app. It is tested on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings. It also works in Claude Desktop and claude.ai. The client's source is on GitHub under MIT. The hosted backend is not. It runs from the cloud with your laptop closed.

Open your MCP client or the web dashboard.
Type the brief below.
Review the draft campaign.
Press Launch.

Find CFOs, VPs, directors and managers in the energy and oil & gas industries at companies with 51-200, 201-500, 501-1000 or 1001-5000 employees, and ask which capital project is hardest to keep inside its budget this year.

Free and Pro plan limits

Free costs $0. It includes 1 connected account. This is a LinkedIn seat or an email mailbox. Cloud sending is included. You get up to 2 follow-ups per person until your 2nd hot lead. A hot lead is a person whose reply HeyLead reads as interested. From then HeyLead keeps working the conversations already open and reaches new people on Pro. Pro costs $29 a month per connected account.

Review mode and integrations

HeyLead has 6 campaign goals. Hire people, find partners or investors and research interviews work with a custom brief. Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval. Invitations are not held. In review mode, invitations go out without a note.

HeyLead reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into.

Sell a product or service
Find a job
Hire people
Find partners or investors
Find a vendor
Research interviews

Questions people ask

Does HeyLead hold invitations for review?

Invitations are not held. In review mode, invitations go out without a note.

What happens when a prospect says not now?

"Not now" gets a check-in in 30 days.

Can I use HeyLead to find investors?

Yes, find partners or investors is 1 of 6 campaign goals. It works with a custom brief.

Does HeyLead post on my LinkedIn profile?

It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.

HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.

HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.

Start free, no card

Set up HeyLead using https://heylead.dev/llms.txt