HeyLead vs lemlist

Last updated 28 September 2026

lemlist and HeyLead (heylead.dev) both connect to Claude through MCP and both write LinkedIn messages with AI. lemlist is multichannel outbound: email, LinkedIn, calls, SMS and WhatsApp, with a lead database, from $55 to $109 per user a month[1]. HeyLead is an AI agent you brief in a sentence: it finds the people, writes each message, follows up and answers replies. Free is $0; Pro is $29 per connected LinkedIn account per month.

HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.

Side by side

	HeyLead	lemlist
What it is	An AI agent that runs LinkedIn outreach: people, invitations, messages, follow-ups, replies.	Multichannel outbound: email sequences, LinkedIn steps, calls, SMS and WhatsApp, with a lead database and email finder[1].
Price	Free: $0, one LinkedIn seat, no card. Pro: $29 per connected LinkedIn account per month, monthly, cancel any time.	Email plan $55 a month billed yearly or $69 monthly; Multichannel $87 a month billed yearly or $109 monthly, per user; a custom plan on request[1].
Where it runs	In the cloud, with your laptop closed. Not a browser extension. The MIT-licensed client can also run on your own machine.	A cloud app, but LinkedIn actions depend on a live browser session and the Chrome extension, and each lemlist account connects to one LinkedIn profile (help centre, 3 August 2026)[2].
Invitations	20 invitations a day and 100 a week on a free LinkedIn account; 168 and 320 on Premium or Sales Navigator (measured 16 September 2026). Monday to Friday 08:00 to 22:00 in your time zone.	The account limits screen caps invitations at 20 a day, messages at 30 a day and profile visits at 30 a day[3].
Channels	LinkedIn invitations, messages and InMail. Email to people whose record carries an address, once you connect a Gmail or Outlook mailbox. No voice messages, calls or WhatsApp.	Email, LinkedIn visits, follows, invitations, messages and voice messages, InMail with its own daily cap, SMS, WhatsApp as an add-on, and in-app calling[1][3].
Several accounts	Pro: more than one LinkedIn account in one workspace, each billed and capped on its own. One workspace per client, with editor and viewer roles. No white-label.	An agency account manages several teams, each with its own campaigns, billing and users[5]. One LinkedIn profile per lemlist account[2].
From an AI client	Built as an MCP server: every step of a campaign runs from Claude Code, Cursor, any MCP client, or the web dashboard.	An MCP server for Claude, ChatGPT, Cursor and other AI clients, giving them the lead database and lemlist actions[4].
Integrations	HubSpot is the only CRM sync, from the local client. Meetings book on Google Calendar.	HubSpot, Salesforce, Pipedrive and Attio; Zapier, Make and n8n; an API[1].
Trial	A free plan instead of a trial, with no card.	14 days, no card[1].

Checked on 28 September 2026 on lemlist's own pages (lemlist.com and its help centre at help.lemlist.com). Each [n] links to the page the fact comes from; the list is under Sources. Prices and plans change, so check the linked page before you decide. HeyLead wrote this page; if a fact about lemlist is wrong, write to [email protected] and it will be corrected.

What lemlist does better

Channels: calls, SMS and WhatsApp next to email and LinkedIn[1]. HeyLead sends on LinkedIn, with email as a fallback.
A lead database with an email finder and verifier, and enrichment credits as an add-on[1]. HeyLead searches LinkedIn from your seat.
CRM reach: Salesforce, Pipedrive and Attio as well as HubSpot[1]. HeyLead syncs with HubSpot only.
Agency accounts with per-team billing[5]. HeyLead has one workspace per client and no white-label.

What HeyLead does differently

You brief it in a sentence, from Claude Code, Cursor, any MCP client or the web dashboard. It saves a draft campaign and sends nothing until you press Launch.
Each message is written for the person, in the voice of your own LinkedIn posts. The agents plan each person's next step as accepts and replies land; every decision is readable with inspect or on the campaign page.
Replies are answered from your campaign's facts. Anything ambiguous is held for you, and "not now" gets a check-in in 30 days.
Free is $0 with one LinkedIn seat and cloud sending, no card.

A campaign has one of six goals, and the ICP, the fit check and the messages follow it: Sell a product or service, Find a job, Hire people, Find partners or investors, Find a vendor and Research interviews. Hire people, Find partners or investors and Research interviews run on a custom brief until their message sets exist.

HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.

Choose lemlist if

Email is your main channel and LinkedIn is one step in the sequence[1].
You need calls, SMS or WhatsApp in the same campaign[1].
You run an agency with separate billing per client team[5].

When HeyLead is the wrong choice

You want email sequences as the first channel, with LinkedIn as one step. HeyLead emails only as a fallback to people whose record carries an address.
You need a CRM other than HubSpot, or a calendar other than Google Calendar.
You need calls, SMS, WhatsApp or voice messages. HeyLead sends none of them.

Choose HeyLead if

You want an agent that runs the whole LinkedIn campaign from one sentence, in the voice of your own LinkedIn posts, rather than a sequence you assemble. The ceiling is the seat's, not the tool's: 168 invitations a day on Premium or Sales Navigator, against a fixed 20 a day in lemlist's limits screen[3].
You want no browser session to keep alive: HeyLead reaches LinkedIn through Unipile's API from the cloud.
You want a free plan with cloud sending and no card, or one price per LinkedIn account with no per-user tiers.

Questions people ask

What is the difference between lemlist and HeyLead?

lemlist is multichannel outbound software: you build sequences across email, LinkedIn, calls, SMS and WhatsApp, with a lead database. HeyLead is an AI agent for LinkedIn: you brief it in a sentence and it finds the people, writes each message in the voice of your own LinkedIn posts, follows up and answers replies.

How much do lemlist and HeyLead cost?

On 28 September 2026 lemlist's pricing page showed the Email plan at $55 a month billed yearly ($69 monthly) and Multichannel at $87 billed yearly ($109 monthly), per user, with a 14-day trial and no card. HeyLead Free is $0 with one LinkedIn seat and no card; Pro is $29 per connected LinkedIn account per month.

Does lemlist need a Chrome extension for LinkedIn?

By its own help centre (3 August 2026), LinkedIn actions in lemlist depend on a live browser session and the Chrome extension, and each lemlist account connects to one LinkedIn profile. HeyLead reaches LinkedIn through Unipile's API from the cloud, with no extension.

Do both work with Claude or Cursor?

Yes. lemlist offers an MCP server for Claude, ChatGPT, Cursor and other clients. HeyLead is an MCP server for Claude Code, Cursor and any MCP client, and every step of a campaign runs from the chat: the brief, the draft, the launch, approvals and replies.

Sources

Checked on 28 September 2026. lemlist's help centre is hosted at help.lemlist.com. The pricing page shows monthly and yearly prices side by side.

HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms. HeyLead is not affiliated with lemlist; the name belongs to its owner.

Start free, no card