How to find reseller partners on LinkedIn
Last updated 12 November 2026
To find resellers and channel partners on LinkedIn, you reach the person who owns partnerships at companies that already sell to your customers, using HeyLead to handle the outreach. The first message contains the customers you share, what they would get from reselling in their terms, and one question about how they choose what to offer.
Who this is for
This is for a founder or a partnerships lead looking for companies that could resell or bundle the product. The campaign goal is to find partners or investors. You reach the people who can sign a partnership or an investment. The fit question HeyLead asks is: Can this audience sign a partnership?
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
What the first message contains
The first message contains the customers you share. You explain what they would get from reselling, in their terms. You ask one question about how they choose what to offer. Before an invitation, HeyLead warms up. It does a profile view, a follow, and a comment on a recent post. An invitation goes out with a note. This is followed by an opening message.
HeyLead writes to them in the voice of your own LinkedIn posts. It reads your own LinkedIn posts to learn your voice. It never posts unless you ask for a post.
What to leave out
You leave out a partner programme pitch before they show interest. You leave out revenue share numbers in the first message. You leave out a pitch of the product to them as a buyer.
The brief to type
You type a one-sentence brief in Claude, Cursor, any MCP client or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before. One sentence creates a draft campaign. Nothing is sent until you press Launch. Campaigns with this goal (Find partners or investors) work with a custom brief: say what you ask of the person.
Find agencies and consultancies that sell to small online shops and could resell our checkout tool.The signals that can start this outreach
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. Three signals can start this outreach. News expansion means news reported the company expanding to a new market or office. A company milestone post means a company posted a revenue, customer or growth milestone. A prospect post means a person in your campaign published a new LinkedIn post.
The limit that applies to this goal
HeyLead sends an invitation with a note. It sends an opening message. It sends up to 2 follow-ups on Free and 5 on Pro. It uses InMail and email fallback. Replies are read, classified and answered from the campaign's facts. A reply that could mean two things gets one short question back. A question your facts can't answer is held for you. A not now reply gets a check-in in 30 days.
Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval. Invitations are not held. In review mode, invitations go out without a note. It runs from the cloud with your laptop closed.
Questions people ask
What should I write in the first message to a potential reseller?
You should mention the customers you share and what they would get from reselling in their terms. You should ask one question about how they choose what to offer.
What should I leave out of my outreach to channel partners?
You should leave out a partner programme pitch before they show interest. You must also leave out revenue share numbers in the first message and any pitch of the product to them as a buyer.
How do I write the brief for finding partners?
Campaigns with this goal (Find partners or investors) work with a custom brief: say what you ask of the person. You type a one-sentence brief stating the types of companies you want and what they could resell.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt