How to use the website visit signal for outreach
Last updated 3 November 2026
You want to reach out to people after a website visit, and HeyLead can automate this task.
What the website visit signal is
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
The website visit signal means someone from a company visited your website. HeyLead writes this signal as website visit. It attaches to 1 person.
How HeyLead detects a website visit
The source is a visit to your own website, from the HeyLead tracking snippet. The HeyLead tracking snippet on your website matches a visit to a company. The signal expires after 7 days.
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. The website visit signal has a weight of 0.25 in HeyLead. Scores run from -0.30 to 0.90. A negative score lowers priority. Another signal in the same source is website_high_intent.
What to write in your message
A strong signal starts outreach and the opener says why now. The website visit signal raises priority but does not write the invite note. Never tell the person you saw their visit. You write about the topic of the page they read.
Before an invitation, HeyLead warms up. It does a profile view, a follow, and a comment on a recent post. HeyLead sends an invitation with a note, an opening message, and follow-ups. It includes InMail and email fallback. Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account and gives 5 follow-ups.
How to launch your campaign
You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. 1 sentence creates a draft campaign. Nothing is sent until you press Launch. HeyLead reads your own LinkedIn posts to learn your voice. It never posts unless you ask for a post.
Opening messages, follow-ups and answers to replies wait for your approval until you switch to autopilot. Invitations, not-now check-ins and meeting nudges are not held. Replies are read, classified and answered from the campaign's facts. A reply that could mean 2 things gets 1 short question back. A question your facts cannot answer is held for you. A not now reply gets a check-in in 30 days. It runs from the cloud with your laptop closed.
- Type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard.
- Review the draft campaign.
- Press Launch.
Find people with the website visit signal and write to them about the topic of the page they read to sell our service.Goals and integrations
HeyLead has 6 campaign goals. You can sell a product or service, find a job, hire people, find partners or investors, find a vendor, or research interviews. Hire people, find partners or investors and research interviews work with a custom brief.
HeyLead works in Claude Code, Cursor, Claude Desktop and claude.ai. It works in any MCP client and a web dashboard. It works in ChatGPT as a custom MCP app. Custom apps depend on your ChatGPT plan and settings. It is tested on ChatGPT Pro.
HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. The client source is on GitHub under MIT. The hosted backend is not.
Questions people ask
Does the website visit signal write the invite note?
No, it raises priority but does not write the note.
How long does the website visit signal last?
The website visit signal expires after 7 days.
What is the weight of the website visit signal?
The website visit signal has a weight of 0.25 in HeyLead.
How does HeyLead find the website visit?
The HeyLead tracking snippet on your website matches a visit to a company.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt