How to use the G2 review signal for outreach
Last updated 2 November 2026
When you want to reach out after a G2 review, HeyLead helps you find the right contacts and start the conversation.
What the G2 review signal is
The g2 review signal means someone reviewed the company or a competitor on G2. It is a mention on the web outside LinkedIn.
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
Why it matters and how HeyLead finds it
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring; a strong signal starts outreach and the opener says why now. HeyLead searches Reddit, Hacker News, G2 and careers pages for the companies and words on your watchlist.
The g2 review signal has a weight of 0.4 in HeyLead's score. Scores run from -0.30 to 0.90; negative lowers priority. The signal expires after 14 days. It is attached to a company; HeyLead attaches it to campaign contacts at that company. Other signals in the same source include reddit_mention, hn_mention, and ats_hiring.
What to write or do
The g2 review signal raises priority but does not write the invite note. When you write the message, say where it came up. Mention the review and ask for their view.
Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post. An invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback.
Replies are read, classified and answered from the campaign's facts; anything ambiguous is held for you; "not now" gets a check-in in 30 days. Opening messages, follow-ups and answers to replies wait for your approval until you switch to autopilot; invitations, not-now check-ins and meeting nudges are not held.
The brief to type into HeyLead
You type a one-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard; HeyLead drafts the campaign; you review it and press Launch; nothing is sent before. One sentence creates a draft campaign; nothing is sent until you press Launch.
It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard; in ChatGPT as a custom MCP app (tested on ChatGPT Pro; custom apps depend on your ChatGPT plan and settings).
Six campaign goals: sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews. Hire people, find partners or investors and research interviews work with a custom brief.
Draft a campaign to sell our product to companies with a recent g2 review signal.Limits and other details
Free costs $0 for one connected account with 2 follow-ups. Pro costs $29 a month per connected account. The client's source is on GitHub under MIT; the hosted backend is not.
It runs from the cloud with your laptop closed. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
Questions people ask
How long does the G2 review signal last?
The signal expires after 14 days.
Does the G2 review signal write the invite note?
No, it raises priority but does not write the invite note.
What is the weight of the G2 review signal?
It has a weight of 0.4 in HeyLead's score, where scores run from -0.30 to 0.90.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt