How to use the G2 review signal for buying
Last updated 4 November 2026
When you need to find a vendor, the G2 review signal helps you identify the right software and reach the people who sell what you need. HeyLead can automate this outreach for you.
What the G2 review signal is
A G2 review is a signal that shows how a vendor works in practice. As a buyer, you can use this signal to evaluate software and reach out to the vendor. The campaign goal is to find a vendor. You are the buyer. You reach the people who sell what you need.
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard. The fit question HeyLead asks is whether this audience can sell you this product.
Why the G2 review signal matters
Reviews tell you how a vendor works in practice. When you read a G2 review, you see the actual experience of other users. This helps you formulate the right questions for the vendor. You can ask about the point reviewers raise most. This approach makes your outreach specific and relevant.
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. Six campaign goals are available: sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews. Hire people, find partners or investors and research interviews work with a custom brief.
What to write to the vendor
When you contact the vendor, your angle should focus on the reviews. Ask about the point reviewers raise most. Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post. Then it sends an invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback.
It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post. It runs from the cloud with your laptop closed. You can focus on the conversation while the system handles the initial steps.
- Read the G2 review to find the most common point raised by users.
- Ask the vendor directly about this specific point.
- Keep the message focused on how their product solves your need.
The brief to type into HeyLead
You type a one-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before. One sentence creates a draft campaign.
It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It also works in ChatGPT as a custom MCP app. Custom apps depend on your ChatGPT plan and settings. The client's source on GitHub under MIT. The hosted backend is not. Free costs $0 for one connected account with 2 follow-ups. Pro costs $29 a month per connected account.
- Type your one-sentence brief into your chosen client.
- Review the draft campaign that HeyLead creates.
- Press Launch to start the campaign.
Find a vendor for CRM software with positive G2 reviews about reporting.Limits and handling replies
Replies are read, classified and answered from the campaign's facts. A reply that could mean two things gets one short question back. A question your facts can't answer is held for you. "Not now" gets a check-in in 30 days.
Opening messages, follow-ups and answers to replies wait for your approval until you switch to autopilot. Invitations, not-now check-ins and meeting nudges are not held. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. This structure ensures you maintain control over the complex parts of the conversation.
Questions people ask
What is the campaign goal for the G2 review signal?
The campaign goal is to find a vendor. You are the buyer and you reach the people who sell what you need.
What angle should I use when writing to the vendor?
Reviews tell you how a vendor works in practice. You should ask about the point reviewers raise most.
How much does HeyLead cost?
Free costs $0 for one connected account with 2 follow-ups. Pro costs $29 a month per connected account.
Does HeyLead post on my LinkedIn profile?
It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt