How to do LinkedIn outreach to advertising companies
Last updated 10 November 2026
When you run LinkedIn lead generation for advertising companies, you need to reach the right agency leaders. HeyLead helps you do this.
What is LinkedIn outreach for advertising agencies
Advertising and creative agencies sell their time and ideas. You need to reach the people who own the client list, set the offer, or watch the margin.
Founders and CEOs own new business and the client list, and still sell the work. Chief strategy officers set the agency offer and decide which clients to chase. CFOs watch utilisation and the margin on each retainer.
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
Why company signals matter for advertising outreach
A cold message about your services often fails. You need a reason to reach out right now.
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now.
- A new client win announced is the company milestone post signal. You congratulate the win and ask what it changes for the team.
- A new senior hire is the news exec hire signal. New leaders bring new plans. You ask what they want to change first.
- A post about a pitch or a campaign is the prospect post signal. You pick up the work they shared and ask one question about it.
What to write to advertising leaders
Advertising buyers use specific words. You should use words like brief, pitch, retainer, creative, account, new business, utilisation, and campaign.
You must leave out certain things. Do not claim you know their clients. Do not offer generic praise of their work. Do not ask for a pitch meeting in the first message.
Freelancers with no team are not a fit. Agencies that sell what you sell are also not a fit.
Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post.
The brief to type into HeyLead
You type a one-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. One sentence creates a draft campaign. Nothing is sent until you press Launch.
HeyLead drafts the campaign. You review it and press Launch. The brief sets your ICP fields and your goal.
The ICP fields for this brief are industries advertising and media. The seniority covers cxo, vp, director, and manager. The company size is 11-50, 51-200, or 201-500 employees.
Six campaign goals exist. You can sell a product or service, find a job, hire people, find partners or investors, find a vendor, or research interviews. Hire people, find partners or investors and research interviews work with a custom brief.
Find founders, CEOs, chief strategy officers, and CFOs at advertising and media companies with 11 to 500 employees, and start a conversation about their recent campaigns to sell our creative software.Limits and review modes
You control how messages go out. Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval.
Invitations are not held. In review mode, invitations go out without a note.
An invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback.
Replies are read, classified and answered from the campaign's facts. A reply that could mean two things gets one short question back. A question your facts can't answer is held for you. "Not now" gets a check-in in 30 days.
The client's source is on GitHub under MIT. The hosted backend is not.
It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It works in ChatGPT as a custom MCP app.
Questions people ask
How much does HeyLead cost?
Free costs $0 for one connected account with 2 follow-ups. Pro costs $29 a month per connected account.
Does HeyLead sync with my CRM?
HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into.
Can I run HeyLead with my laptop closed?
Yes, it runs from the cloud with your laptop closed.
Does HeyLead post on my LinkedIn profile?
It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt