How to use the reddit mention signal for research interviews
Last updated 8 November 2026
Finding participants for research interviews using the reddit mention signal is a task you can handle with HeyLead. A public discussion shows what people say when no vendor is listening. You can ask them to say more in a short call.
What the reddit mention signal means
A reddit mention signal happens when a person talks about a specific topic on Reddit and you find their professional profile. This signal shows you what they care about right now.
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
Why this signal matters for research interviews
People share their real problems on Reddit. They ask questions and give honest feedback. This makes them great candidates for research interviews, surveys, or testing.
You want to reach people to interview, survey or test with. The fit question HeyLead asks is: Is this audience who you need to hear from?
What to write to a reddit mention signal
Your message should reference the topic they discussed. Keep the request small. Ask for a short call to learn more about their experience.
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post.
- An invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback.
- Replies are read, classified and answered from the campaign's facts.
- A reply that could mean 2 things gets 1 short question back.
- A question your facts can't answer is held for you.
- "Not now" gets a check-in in 30 days.
The brief to type into HeyLead
Campaigns with this goal work with a custom brief. HeyLead has 6 campaign goals: sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews. Hire people, find partners or investors and research interviews work with a custom brief.
You must say what you ask of the person. You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. 1 sentence creates a draft campaign. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before.
It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It also works in ChatGPT as a custom MCP app. This is tested on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings.
create_campaign goal='research' brief='Ask people who mentioned our topic on Reddit for a short interview'Limits and settings for your campaign
Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval. Invitations are not held. In review mode, invitations go out without a note.
It runs from the cloud with your laptop closed. The client's source is on GitHub under MIT. The hosted backend is not.
Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
Questions people ask
Does HeyLead send messages without my review?
Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval.
How much does HeyLead cost?
Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account.
What happens if a person says not now?
"Not now" gets a check-in in 30 days.
Does HeyLead post on my LinkedIn profile?
It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt