How to use the prospect comments on competitor signal
Last updated 29 October 2026
When a prospect comments on a competitor, you can reach out with HeyLead. HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
What the prospect comments on competitor signal is
This signal means 1 person already in your campaign commented on a competitor's post. It comes from a person's own activity on LinkedIn. The signal is attached to 1 person. It expires after 14 days.
Why this signal matters
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. The prospect comments on competitor signal carries a weight of 0.5 in HeyLead's score. Scores run from -0.30 to 0.90. A negative score lowers priority. This specific signal raises priority but does not write the invite note.
How HeyLead detects the signal
HeyLead re-reads the profiles and posts of people in your campaigns and searches LinkedIn for your keywords. Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post. It runs from the cloud with your laptop closed.
What to write in your message
You must open with what they did. Write a sentence about the post, the move, or the comment. Then ask 1 question they can answer in writing. You should include no pitch in the first message. HeyLead drafts an invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback. Opening messages, follow-ups and answers to replies wait for your approval until you switch to autopilot. Invitations, not-now check-ins and meeting nudges are not held.
The brief to type into HeyLead
You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before. 1 sentence creates a draft campaign. Nothing is sent until you press Launch. It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It also works in ChatGPT as a custom MCP app. This was tested on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings.
Find people in my campaign who commented on a competitor and draft a message asking about their comment.Limits and campaign management
You can set up 6 campaign goals: sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews. Hire people, find partners or investors and research interviews work with a custom brief. Replies are read, classified and answered from the campaign's facts. Anything ambiguous is held for you. A not now gets a check-in in 30 days. HeyLead reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account. The client's source is on GitHub under MIT. The hosted backend is not.
Questions people ask
Does the prospect comments on competitor signal write the invite note?
No, it raises priority but does not write the note.
How long does this signal last?
The prospect comments on competitor signal expires after 14 days.
What weight does this signal have?
It has a weight of 0.5 in HeyLead's score, which runs from -0.30 to 0.90.
Where does this signal come from?
It comes from a person's own activity on LinkedIn.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt