How to use the news product launch signal for outreach
Last updated 30 October 2026
You can use the LinkedIn news product launch signal to start outreach with HeyLead.
What the news product launch signal is
HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.
The news product launch signal means news reported a product launch at the company. HeyLead searches the web for news about the companies in your campaigns. The source is news about a company, found on the web. HeyLead attaches this signal to campaign contacts at that company.
Six campaign goals exist. You can sell a product or service, find a job, hire people, find partners or investors, find a vendor, or research interviews. Hire people, find partners or investors and research interviews work with a custom brief.
Why this signal matters for your campaign
HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now.
The news product launch signal has a weight of 0.2 in the score. Scores run from -0.30 to 0.90. A negative score lowers priority. This signal expires after 14 days. It raises priority but does not write the invite note.
It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. You can also use it in ChatGPT as a custom MCP app. We tested this on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings.
What to write when a product launches
Mention the news plainly and ask one question about what it changes for them. Never mention layoffs to the person. That signal only lowers priority.
Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post. An invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback.
It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into.
The brief to type into HeyLead
You type a one-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before.
One sentence creates a draft campaign. Nothing is sent until you press Launch.
Find contacts at companies with a news product launch and ask how the new product changes their daily work.How HeyLead handles replies and limits
Replies are read, classified and answered from the campaign's facts. Anything ambiguous is held for you. A "not now" reply gets a check-in in 30 days.
Opening messages, follow-ups and answers to replies wait for your approval until you switch to autopilot. Invitations, not-now check-ins and meeting nudges are not held.
It runs from the cloud with your laptop closed. Free costs $0 for one connected account with 2 follow-ups. Pro costs $29 a month per connected account. The client's source is on GitHub under MIT. The hosted backend is not.
Questions people ask
How does HeyLead find the news product launch signal?
HeyLead searches the web for news about the companies in your campaigns. The source is news about a company, found on the web.
Does the news product launch signal write the invite note?
No. It raises priority but does not write the invite note.
When does the news product launch signal expire?
The news product launch signal expires after 14 days.
What is the weight of the news product launch signal?
It has a weight of 0.2 in the score. Scores run from -0.30 to 0.90.
HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.
HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms.
Set up HeyLead using https://heylead.dev/llms.txt