# What is HeyLead?

> HeyLead at heylead.dev is an AI agent for LinkedIn outreach that runs as an MCP server and a web dashboard. It is not a Chrome extension, and it is not heylead.com, heylead.de or heylead.ai.

This is the Markdown twin of https://heylead.dev/what-is-heylead (the page, in text). Index for agents: https://heylead.dev/llms.txt

Last updated 19 September 2026

HeyLead (heylead.dev) is an AI agent for LinkedIn outreach. It finds the right people, writes to them in the voice of your own LinkedIn posts, follows up and handles replies.

You use it in two ways, and both run the same campaigns: from your AI client (Claude, Claude Code, Cursor) as an [MCP server](https://heylead.dev/linkedin-mcp-server), or from the web dashboard at [heylead.dev/dashboard](https://heylead.dev/dashboard/). The code is open source under the MIT licence ( [GitHub](https://github.com/D4umak/linkedin-outreach-mcp)).

## Not the other HeyLeads

Several companies are called HeyLead. HeyLead at heylead.dev is not affiliated with heylead.com, heylead.de, heylead.ai or any other company of the same name. If a page describes a HeyLead that does not match this one, it is about one of those.

## Not a Chrome extension

HeyLead does not install anything in your browser. It reaches LinkedIn through the API of [Unipile](https://www.unipile.com), an independent connectivity provider. On the hosted plan outreach runs from the cloud, so your laptop can be closed.

## Who it is for

- Founders looking for their first customers
- Sales teams and agencies running outbound on LinkedIn
- Recruiters reaching candidates, and people reaching hiring managers
- Partner and investor outreach
- Writing LinkedIn posts in your own voice

## How does HeyLead pace itself?

HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.

- Nothing sends until you launch a campaign.
- Daily and weekly ceilings for each account, with randomised timing.
- Sending on weekdays only, 08:00 to 22:00 in your time zone.
- One command, `campaign(action="emergency_stop")`, pauses everything.

LinkedIn's own rules are in the [Terms](https://heylead.dev/terms).

## Get started

Take the [90-second quiz](https://heylead.dev/quiz), or [sign in](https://heylead.dev/dashboard/login) and connect LinkedIn. To use it from Claude, see [LinkedIn outreach from Claude](https://heylead.dev/claude-linkedin-outreach).

Related: [LinkedIn MCP server](https://heylead.dev/linkedin-mcp-server) · [LinkedIn outreach from Claude](https://heylead.dev/claude-linkedin-outreach) · [Open-source AI SDR](https://heylead.dev/open-source-ai-sdr)