# LinkedIn promotion signal outreach

Last updated 16 October 2026

When you plan your LinkedIn promotion signal outreach, HeyLead identifies the exact moment to connect. HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard.

## Understanding the career advancement event

The promotion signal means a person moved up a level at the same company. This specific data originates directly from a person's own activity on LinkedIn. The system attaches this event to exactly 1 person. The event remains valid for a short window. It expires after 30 days. You must act quickly when someone advances in their career. Tracking this change helps you time your outreach.

## Why this event matters for your campaign

HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. The promotion event carries a weight of 0.45 in the system. Scores run from -0.30 to 0.90. A negative value lowers priority. When several signals name 1 person, this event gets rank 12. A lower number wins in this ranking system. This scoring ensures you focus on the most relevant events.

## How the system detects the change

HeyLead re-reads the profiles and posts of people in your campaigns. It also searches LinkedIn for your keywords. This process helps identify when a target gets a new title at their current employer. Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post. This preparation happens before the first message goes out.

## Drafting your outreach text

You must open with what they did. Mention the post, the move, the comment in a sentence about it. Then ask 1 question they can answer in writing. You include no pitch in the first message. The system writes the invite note when the classifier finds a hook in it.

## Setting up your agent instructions

You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. 1 sentence creates a draft campaign. You review it and press Launch. Nothing is sent until you press Launch. There are 6 campaign goals: sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews. Hire people, find partners or investors and research interviews work with a custom brief.

## Limits and daily workflow

Opening messages, follow-ups and answers to replies wait for your approval until you switch to autopilot. Invitations, not-now check-ins and meeting nudges are not held. Replies are read, classified and answered from the campaign's facts. Anything ambiguous is held for you. A "not now" gets a check-in in 30 days. A sequence includes an invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback. Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account. The client's source is on GitHub under MIT; the hosted backend is not. It runs from the cloud with your laptop closed. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post. It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It functions in ChatGPT as a custom MCP app. This was tested on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings.

## Questions people ask

### How long does the promotion signal last?

It expires after 30 days.

### Does the system write the invitation note?

Yes, it writes the invite note when the classifier finds a hook in it.

### What is the priority of this event?

When several signals name 1 person, it gets rank 12, where a lower number wins.

### Where does this data come from?

It comes from a person's own activity on LinkedIn.

HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time.

HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms: https://heylead.dev/terms

Related: [LinkedIn reaction insightful competitor signal outreach](https://heylead.dev/signals/reaction-insightful-competitor), [linkedin headline change signal outreach](https://heylead.dev/signals/headline-change), [LinkedIn company change signal outreach](https://heylead.dev/signals/company-change), [linkedin job change signal outreach](https://heylead.dev/signals/job-change), [LinkedIn signals](https://heylead.dev/signals)