# How to do LinkedIn lead generation for real estate Last updated 14 November 2026 To do LinkedIn lead generation for real estate companies, you need the right signals and a clear brief for HeyLead. ## What is LinkedIn outreach to real estate companies Real estate firms and property companies buy differently based on the role. Founders and CEOs own deals and the relationships that bring them. COOs and heads of operations run the portfolio, the tenants, and the teams that serve them. CFOs manage debt, refinancing dates, and the yield the owners were promised. HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard. ## Why company signals matter for real estate A strong signal starts outreach and the opener says why now. HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. You can watch for a new development or acquisition. The angle is to ask what the new property needs in its first months. You can also watch for a post about the market. Pick up their view and ask 1 question about it. A new office or region is another signal. Ask what is hardest about the move into the new region. ## What to write to real estate buyers Buyers here use specific words. Use terms like portfolio, tenants, listings, yield, deal, lease, property, and occupancy. Leave out market predictions. Do not make claims about deal flow you cannot show. Avoid long notes to people who live on the phone. Individual landlords with 1 property are not a fit. Firms you compete with are also not a fit. Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post. An invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback. ## The brief to type into HeyLead You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before. The client's source is on GitHub under MIT. The hosted backend is not. It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It also works in ChatGPT as a custom MCP app. ``` Target industries real estate. Set seniority to cxo, vp, director, manager. Set company size to 11-50, 51-200, 201-500 employees. ``` ## Limits and plans for your campaign Free is $0 and includes 1 connected account. This can be a LinkedIn seat or an email mailbox. Cloud sending is included. You get up to 2 follow-ups per person, until your 2nd hot lead. A hot lead is a person whose reply HeyLead reads as interested. From then HeyLead keeps working the conversations already open and reaches new people on Pro. Pro costs $29 a month per connected account. It runs from the cloud with your laptop closed. ## Handling replies and booking meetings Replies are read, classified and answered from the campaign's facts. A reply that could mean 2 things gets 1 short question back. A question your facts can't answer is held for you. "Not now" gets a check-in in 30 days. Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval. Invitations are not held. In review mode, invitations go out without a note. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. ## Campaign goals and your voice There are 6 campaign goals. You can sell a product or service, find a job, hire people, find partners or investors, find a vendor, or research interviews. Hire people, find partners or investors and research interviews work with a custom brief. It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post. ## Questions people ask ### How much does HeyLead cost? Free is $0 for 1 connected account until your 2nd hot lead. Pro costs $29 a month per connected account. ### What CRM does HeyLead sync with? HubSpot is the CRM it syncs with. ### How do I start a campaign? You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. One sentence creates a draft campaign and nothing is sent until you press Launch. HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time. HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms: https://heylead.dev/terms Related: [How to Reach CFOs on LinkedIn with Cost Focus](https://heylead.dev/for/cfos), [Reach COOs and heads of operations on LinkedIn](https://heylead.dev/for/coos-and-heads-of-operations), [How to reach founders and CEOs](https://heylead.dev/for/founders-and-ceos), [How to reach SaaS founders and CEOs](https://heylead.dev/for/founders-and-ceos-in-saas), [Reach CFOs at financial services firms on LinkedIn](https://heylead.dev/for/cfos-in-financial-services), [How to reach financial services COOs on LinkedIn](https://heylead.dev/for/coos-and-heads-of-operations-in-financial-services), [LinkedIn outreach by industry](https://heylead.dev/industries), [How to do LinkedIn outreach to retail companies](https://heylead.dev/industries/retail)