# How to reach CMOs on LinkedIn Last updated 17 October 2026 When you need to reach CMOs on LinkedIn, HeyLead manages the outreach for you. Chief Marketing Officers care about lead quality and campaign ROI. ## What is HeyLead for CMO outreach HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard. You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. HeyLead drafts the campaign. You review it and press Launch. Nothing is sent before. It runs from the cloud with your laptop closed. The client's source is on GitHub under MIT. The hosted backend is not. ## What HeyLead's own outreach shows **LinkedIn invitations accepted: C-level and all invitations** | Seniority | Invited | Accepted | Replied | | --- | ---: | ---: | ---: | | C-level | 204 | 26% | 17% | | All invitations | 777 | 29% | 20% | Source: HeyLead's own outreach, the invitations HeyLead sent from its own team's workspaces, 10 March 2026 to 17 September 2026, each at least 30 days old, read 17 October 2026. Each person is counted once. Accepted means the person accepted the invitation; replied is a share of those who accepted. Seniority is read from the person's job title. Rows with fewer than 30 people are not shown. Nobody is named. ## Why CMO outreach matters Chief Marketing Officers face specific challenges at every stage. They care about lead quality, demand generation, brand awareness, content ROI, and attribution. They are measured on CAC, lead quality, CPL, campaign ROI, brand awareness, and LTV. Triggers worth writing about include: 1. New CMO 2. Brand refresh 3. Demand gen initiative 4. Content strategy change 5. Attribution challenge ## What to write to a CMO Look for profile cues like a campaign launch post or a branding and storytelling thread. Company cues include a brand refresh or a campaign launch. HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. Before an invitation, HeyLead warms up: a profile view, a follow, a comment on a recent post. An invitation includes a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, InMail and email fallback. It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post. ## The brief to type into HeyLead 6 campaign goals exist. The goals are sell a product or service, find a job, hire people, find partners or investors, find a vendor, and research interviews. Hire people, find partners or investors and research interviews work with a custom brief. The goal to sell a product or service uses the create_campaign command with goal='sell'. HeyLead looks for roles like economic_buyer, champion, influencer, user, or none. 1. Type the command to create the campaign. 2. Set the goal to sell. 3. Define the persona as CMO. 4. List the pains and metrics. ## Plan limits and features Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account. Opening messages, follow-ups and answers to replies wait for your approval until you switch to autopilot. Invitations, not-now check-ins and meeting nudges are not held. Replies are read, classified and answered from the campaign's facts. Anything ambiguous is held for you. A "not now" gets a check-in in 30 days. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It works in ChatGPT as a custom MCP app. This was tested on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings. ## Questions people ask ### Does HeyLead work with ChatGPT? It works in ChatGPT as a custom MCP app. This was tested on ChatGPT Pro, and custom apps depend on your ChatGPT plan and settings. ### How much does HeyLead cost? Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account. ### What happens when a CMO replies? Replies are read, classified and answered from the campaign's facts. Anything ambiguous is held for you. HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time. HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms: https://heylead.dev/terms Related: [How to reach VPs of Sales on LinkedIn](https://heylead.dev/for/vps-of-sales), [How to reach chief security officers on LinkedIn](https://heylead.dev/for/chief-security-officers), [Reach COOs and heads of operations on LinkedIn](https://heylead.dev/for/coos-and-heads-of-operations), [How to reach CIOs on LinkedIn](https://heylead.dev/for/cios), [HeyLead for your role](https://heylead.dev/for), [Reach Chief Compliance Officers on LinkedIn](https://heylead.dev/for/chief-compliance-officers), [How to reach CHROs on LinkedIn](https://heylead.dev/for/chros)