# How to reach CMOs at online shops and e-commerce brands on LinkedIn Last updated 13 November 2026 Reaching CMOs at online shops and e-commerce brands on LinkedIn takes a clear message, and HeyLead handles the work for you. These buyers own acquisition, retention and the brand's voice. They want proof on their own numbers. ## What it is HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard. You type a one-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. One sentence creates a draft campaign. You review it and press Launch. Nothing is sent until you press Launch. ## Why it matters CMOs at online shops and e-commerce brands face specific problems. Customers who buy once and never return weigh on them. Paid channels that cost more each month add to their stress. They push back when they do not see proof on their own numbers. An opening angle that fits is to ask what brings a customer back for a second order. These buyers own acquisition, retention and the brand's voice. You need to address these points directly. ## What to write or do You can set up a campaign to sell a product or service, find a job, hire people, find partners or investors, find a vendor, or research interviews. Hire people, find partners or investors and research interviews work with a custom brief. HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. Before an invitation, HeyLead warms up with a profile view, a follow, and a comment on a recent post. It sends an invitation with a note, an opening message, up to 2 follow-ups on Free and 5 on Pro, with InMail and email fallback. ## The brief to type into HeyLead Use this brief to target CMOs at e-commerce brands. Type it into your client to generate the campaign. ``` Find people in e-commerce and retail industries with seniority cxo, vp, director, or manager at companies with 11-50, 51-200, or 201-500 employees, and ask what brings a customer back for a second order. ``` ## Limits ## Handling replies and CRM Replies are read, classified and answered from the campaign's facts. A reply that could mean two things gets one short question back. A question your facts can't answer is held for you. "Not now" gets a check-in in 30 days. Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval. Invitations are not held. In review mode, invitations go out without a note. HeyLead runs from the cloud with your laptop closed. HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. ## Pricing and source code Free costs $0 and includes one connected account. This account can be a LinkedIn seat or an email mailbox. Cloud sending is included. You get up to 2 follow-ups per person until your 2nd hot lead. A hot lead is a person whose reply HeyLead reads as interested. From then HeyLead keeps working the conversations already open and reaches new people on Pro. Pro costs $29 a month per connected account. The client's source is on GitHub under MIT. The hosted backend is not. HeyLead reads your own LinkedIn posts to learn how you write. It never posts unless you ask for a post. It works in Claude Code, Cursor, Claude Desktop and claude.ai. It works in any MCP client and a web dashboard. It also works in ChatGPT as a custom MCP app. This is tested on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings. ## Questions people ask ### How much does HeyLead cost? Free is $0 and includes one connected account until your 2nd hot lead. Pro costs $29 a month per connected account. ### Does HeyLead sync with my CRM? HubSpot is the CRM it syncs with. ### Can I review messages before they go out? Opening messages, follow-ups and answers to replies go out without review unless you switch review on. Then they wait for your approval, but invitations are not held. ### What happens if a prospect says not now? "Not now" gets a check-in in 30 days. HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator: a newly connected paid account starts at 20 a day and doubles each week up to its limit), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time. HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms: https://heylead.dev/terms Related: [How to reach CMOs on LinkedIn](https://heylead.dev/for/cmos), [How to do LinkedIn outreach to e-commerce companies](https://heylead.dev/industries/e-commerce), [How to reach e-commerce founders on LinkedIn](https://heylead.dev/for/founders-and-ceos-in-e-commerce), [How to reach heads of e-commerce](https://heylead.dev/for/heads-of-e-commerce-in-e-commerce), [How to reach heads of product](https://heylead.dev/for/heads-of-product-in-technology), [How to reach VPs of Sales at technology companies](https://heylead.dev/for/vps-of-sales-in-technology), [HeyLead for your role](https://heylead.dev/for)