# How to reach agency owners at consulting firms on LinkedIn Last updated 18 October 2026 To reach agency owners at consulting firms on LinkedIn, you can use HeyLead. This guide covers what weighs on these owners and how to write a brief that starts conversations. ## What it is and why it matters Agency owners at consulting firms run a services business under pressure. They need to keep the bench busy and the work coming in. An idle bench between projects weighs on them. They also worry about too much new work coming from too few referrers. They want steadier work without sounding like they are chasing it. HeyLead is an AI agent for LinkedIn outreach: it finds the right people, writes to them in the voice of your own LinkedIn posts, follows up, and handles replies. It runs from Claude Code, Cursor, any MCP client or a web dashboard. It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post. ## What to write or do When you write to an agency owner at a consulting firm, you need an opening angle that fits their daily reality. You can ask how much of their new work comes from referrals. You can also ask how steady that referral work has been. This addresses their need for steadier work. Before an invitation, HeyLead warms up. It does a profile view, a follow, and a comment on a recent post. The invitation includes a note. HeyLead watches 40+ signal types, scored, matched to your ICP and expiring. A strong signal starts outreach and the opener says why now. You can use HeyLead for 6 campaign goals. These are sell a product or service, find a job, hire people, find partners or investors, find a vendor, research interviews. Hire people, find partners or investors and research interviews work with a custom brief. ## The brief to type into HeyLead You type a 1-sentence brief in Claude, Cursor, ChatGPT or the HeyLead dashboard. 1 sentence creates a draft campaign. Nothing is sent until you press Launch. The brief uses specific ICP fields. The industry is consulting. The seniority includes owner, cxo, and director. The company size covers 11-50, 51-200, and 201-500 employees. HeyLead drafts the campaign based on this brief. You review it and press Launch. Nothing is sent before. 1. Type your brief into the dashboard or your MCP client. 2. Review the drafted campaign. 3. Press Launch to start the outreach. ## How HeyLead handles replies and follow-ups HeyLead sends an opening message and follow-ups. You get up to 2 follow-ups on Free and 5 on Pro. It includes InMail and email fallback. Replies are read, classified and answered from the campaign's facts. Anything ambiguous is held for you. A "not now" reply gets a check-in in 30 days. Opening messages, follow-ups and answers to replies wait for your approval until you switch to autopilot. Invitations, not-now check-ins and meeting nudges are not held. HeyLead syncs with HubSpot. It books meetings into Google Calendar. It runs from the cloud with your laptop closed. ## Pricing and access Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account. The client's source is on GitHub under MIT. The hosted backend is not. It works in Claude Code, Cursor, Claude Desktop and claude.ai, any MCP client and a web dashboard. It also works in ChatGPT as a custom MCP app. This is tested on ChatGPT Pro. Custom apps depend on your ChatGPT plan and settings. ## Questions people ask ### How much does HeyLead cost? Free costs $0 for 1 connected account with 2 follow-ups. Pro costs $29 a month per connected account. ### Does HeyLead post on my LinkedIn profile? It reads your own LinkedIn posts to learn your voice and never posts unless you ask for a post. ### What happens if a prospect says not now? A "not now" reply gets a check-in in 30 days. ### Which CRM and calendar does HeyLead use? HubSpot is the CRM it syncs with. Google Calendar is the calendar it books into. HeyLead sends from your own LinkedIn account at a human pace: at most 20 invitations a day and 100 a week on a free LinkedIn account (more on Premium or Sales Navigator), Monday to Friday 08:00 to 22:00 in your time zone, minutes apart. It backs off when LinkedIn pushes back and resumes on its own. You can pause any campaign at any time. HeyLead is not affiliated with LinkedIn. It reaches LinkedIn through Unipile, which is also not affiliated. LinkedIn's own rules are in the Terms: https://heylead.dev/terms Related: [How to reach agency owners on LinkedIn](https://heylead.dev/for/agency-owners), [Linkedin lead generation consulting](https://heylead.dev/industries/consulting), [Reach chief strategy officers at consulting firms](https://heylead.dev/for/chief-strategy-officers-in-consulting), [How to reach VPs of Sales on LinkedIn](https://heylead.dev/for/vps-of-sales), [How to reach chief strategy officers on LinkedIn](https://heylead.dev/for/chief-strategy-officers), [How to reach chief security officers on LinkedIn](https://heylead.dev/for/chief-security-officers), [HeyLead for your role](https://heylead.dev/for)